Atlanta Falcons vs. New York Jets: Breaking Down Atlanta’s Gameplan
The annual race through the five boroughs will be known as the TCS New York City Marathon under an eight-year agreement. Financial terms werent disclosed. ING U.S. Inc. said about two months ago that it would end its sponsorship of the marathon after this years race as it moves away from its Dutch owner, ING Groep NV (INGA) , which has sponsored the event since 2003. The NYRR was seeking a partner that shared the belief in unlocking the potential in people to run, and elevating the health and wellness of whole communities, said Mary Wittenberg, the Road Runners chief executive officer. Technology has become such a big driver and influence in the city, so we were especially excited to tie those two areas together, Wittenberg said in a telephone interview. Though the partnership is signed and work will begin now on improving the NYRRs technology structure, Wittenberg said, the name change will begin Nov. 4, the day after this years NYC Marathon that is expected to draw about 48,000 runners. Were babes in the woods in terms of where we are with technology, Wittenberg said. There are a lot of areas we lead with New York Road Runners. I dont think its technology right now. TCS, a Mumbai-based part of Tata Sons Ltd., India s largest industrial conglomerate, has about 277,000 consultants in 44 countries, generating revenue of $11.6 billion for the fiscal year ending March 31, according to the statement. Other Marathons TCS has been the title sponsor of the Amsterdam Marathon and had smaller sponsorship deals with the races in New York, Boston , Chicago and Berlin, as well as running events in India. About 50 percent of TCSs business is U.S. based, according to Natarajan Chandrasekaran, chief executive officer.
Police say that was deliberate. Alexian Lein, 33, his wife and their child were in the black Range Rover Sunday when dozens of bikers forced them to a stop in the middle of the highway. It’s still unclear why, but police say they started attacking the SUV and then the driver hit the gas. “When you look at the video, you can see he’s running over something,” said the biker’s wife, Diana Mieses. “It’s not just a motorcycle; it’s a human being that was under there.” The family of biker Jay Mieses said he was seriously injured when the SUV plowed into several bikers. “He got scared and peeled off and paralyzed my husband on the way,” Mieses said. Yolando Santiago, the injured biker’s mother, said that all of her son’s ribs are fractured and his lungs are so badly bruised that he is still on a ventilator. “We believe he has two broken legs, and he’s intubated, and he may be paralyzed,” New York City Police Commissioner Ray Kelly said. However, Kelly would not say whether the SUV driver was right or wrong in what he did. “You have to look at the totality of the circumstances and that’s what we’re doing,” said Kelly. Whether the SUV driver ran over the bikers because he felt threatened is still to be determined, and the situation only escalated from that point.
A whopping89% of respondents said they would recommend to brands that they activate against the 2014 Super Bowl. The overwhelming support is based on a variety of factors, including the sheer size of the New York metropolitan area (close to 20 million inhabitants), the close proximity to nearby major NFL markets (Boston, Washington DC, Philadelphia and Baltimore) and of course the uniqueness of the cold weather, outdoor environment. The one big variable is the weather, explained John Gilboy, Taylor Sr. Vice President, Consumer and Business Insights to FORBES. 70% of respondentsindicated that media interest will be heightened, because of the weather, and that goes beyond strictly the traditional sports media. But there are challenges, so brands willwant to partner with those who understand and know the space. One suggestion made by Gilboy is that brands not necessarily fall for the bait of focusing on activating in true high-traffic locations throughout Manhattan. He also says to stay away from New Jersey at all costs despite the fact that the game will actually be played in East Rutherford. Instead, Gilboy likes the potential for a brand to see a big boost from taking advantage of nuance locations throughout New York. A little over a half of respondents to Taylors survey recognized the challenges that exist in navigating a cluttered media environment. Activating in less chaotic venues could lead to desirable results. While the weather (once a major concern to plenty of brands) could turn out to be advantageous to those who activate, not all brands will be the right fit for this not-so-perfect storm. Marketers expressed a general uncertainty as to whether the 2014 Super Bowl offers a strong return on investment for international brands. Gilboy thinks the brands with the most to gain are those in the apparel, health and wellness, and food and beverage categories. He particularly likes the apparel companies that cater to cold temperature climates and beverage brands that create hot drinks. Darren Heitneris a Partner at WolfeLawMiami, P.A.
2014 Super Bowl In New York / New Jersey Shouldn’t Give Brands Cold Feet
Although their record is a bit of a surprise, the Jets have enough talent on both sides of the ball to give the Falcons issues if Atlanta doesn’t come to play. Let’s preview Monday night’s contest by taking a look at how the Falcons should attack the Jets on offense, defense and special teams based on our film study of the Jets first four games. WHEN ATLANTA HAS THE BALL: FALCONS OFFENSE VS. JETS DEFENSE Although the Jets defense is ranked eighth in the league in passing yards allowed (thanks in large part to Josh Freeman, E.J. Manuel and a bad game from New England’s receiving corps), New York’s secondary has had some trouble moving on from the Darrelle Revis days. Buccaneers receiver Vincent Jackson (7 receptions, 154 yards), Patriots receiver Julian Edelman (13 receptions, 78 yards), Bills receiver Stevie Johnson (6 receptions, 86 yards) and Titans receiver Nate Washington (4 receptions, 105 yards, 2 touchdowns) all had big games against the Jets. In addition, Bills tight end Scott Chandler (5 receptions, 79 yards, 1 touchdown) found plenty of room to work as well. Even though cornerback Antonio Cromartie is still playing at a relatively high level, Kyle Wilson and rookie cornerback Dee Milliner have struggled at times. Wilson had a particularly rough outing against the Bills when he clearly let his frustration get the best of him and was called for three consecutive penalties on a Bills drive in the fourth quarter. Robert Mayer-USA TODAY Sports Could we finally see the real Roddy White this week? That means if Atlanta can keep Jets defensive end Muhammad Wilkerson (12 tackles, 3 sacks) out of its backfield, there should be plenty of opportunities for Atlanta’s receivers, even if the Jets borrow a page from the Patriots playbook and bracket Julio Jones . Other than Wilkerson, Sheldon Richardson, a name that’s familiar to many Falcons fans because of his impressive one-year stint in the SEC, is the other player to watch along the Jets defensive line. He’s very active on the inside and he will penetrate Atlanta’s backfield and make plays if Peter Konz, Garrett Reynolds and Justin Blalock play with poor technique. OFFENSIVE KEYS FOR ATLANTA 1. EXPLOIT KYLE WILSON AND DEE MILLINER IN THE PASSING GAME Wilson and Milliner are the weak links in the Jets secondary right now. If the Jets opt to put Antonio Cromartie on Julio Jones, the Falcons need Roddy White and Harry Douglas to win their matchups with Wilson and Milliner. 2. FIND MUHAMMAD WILKERSON AND KEEP HIM OUT OF THE BACKFIELD Muhammad Wilkerson may be the best defensive linemen that the Falcons have faced this year, considering that Vince Wilfork and Cameron Wake left with injuries early on in their games against Atlanta. The Jets move him around, so Atlanta’s offensive line must find him and account for him. Moves like this have given Atlanta’s interior line fits.