Of the 2,000-odd political ads released during the 2012 campaign, the ones for which Team Obama enlisted the help of Sarah Jessica Parker and Vogues Anna Wintour, among other celebrities, were the worst performing, Symonds said. Still, to build a balanced market for Obamacare, the administration needs an estimated 2.7 million Americans between the ages of 18 to 35 to sign up, many of whom arent tuned in to traditional news and have little to no understanding of the laws specifics. Celebrities can drive awareness, and there are not a tremendous amount of creative angles out there for [Obama] and others to talk about implementation of the Affordable Care Act, Symonds said. This is an easy way to say, I can go to this person and have them explain it rather than have a less well-known person explain a complex issue. Thats where the attention-grabbing and shareable ads, aimed at people who use Twitter to follow celebrities rather than track the congressional debacle, can play a role. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning, said Ronnie Cho, who served as associate director of public engagement for the White House until last month. Plus, the measure of success is different this time. The ads are not intended to be political, he said, and awareness more than politicking and persuasion is the objective. Funny or Die, a humor website with 19 million unique monthly visitors, lent a hand with a series of promos. If we can help make [signing up for Obamacare] a normal thing, something that isnt politicized, something that comes as second nature to younger people like putting your seat belt on, that is something wed want to do, Funny or Dies president, Mike Farah, told Mother Jones after the meeting. Cho, who previously worked at The Daily Beast as community editor, dismissed any notion that the July gathering was of particular significance, saying the administration has hosted a stream of strategic conversations about implementing Obamacare, with attendees varying from youth groups to CVS pharmacy. All are vital to getting the word out about implementation to as broad an audience as possible, he said. But conservative lobbyists have been airing anti-ACA ads for months, including a particularly controversial spot featuring Uncle Sam peering between a womans legs in the doctors officeand theyre doing fairly well with viewers. According to data provided by Ace Metrix, of the nine health-care-related ads aired this year, the Democratic National Committees Impact of Obamacare scored lowest, while the three highest scoring came from groups across the aisle. Thats no deterrent to the administration, said Cho. My estimation is that, look, these guys are going to come after the president if he does something or doesnt, he said.
Sent! A link has been sent to your friend’s email address. Join the Nation’s Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Celebrity to host ‘American Idol’ finalists at sea Fran Golden, Special for USA TODAY 12:34 p.m. EDT October 3, 2013 “American Idol” runner-up Blake Lewis will appear on a Celebrity cruise. (Photo: Handout) SHARE 3 CONNECT 39 TWEET COMMENTEMAILMORE Celebrity Cruises is launching a series of concerts, Q&A sessions and autograph signings by finalists from past seasons of the popular Fox TV show American Idol. On the line’s Christmas cruises in the Caribbean, two American Idol singing artists will perform on each sailing. The lineup includes runner-up finalists Bo Bice (fourth season) and Blake Lewis (sixth season), as well as Elliot Yamin, who placed third in the show’s fifth season and whose self-titled album debuted at number one on the Billboard Independent Albums chart and number three on the Billboard 200. Also appearing onboard will be Kimberly Caldwell (second season), Melinda Doolittle (sixth season), Matt Giraud (eighth season) and Mikalah Gordon (fourth season). The Caribbean holiday sailings include week-long cruises on the Celebrity Reflection, Celebrity Summit and Celebrity Silhouette; a five-day cruise on the Celebrity Constellation; a 10-day cruise on Celebrity Equinox; and a 14-day sailing on the Celebrity Eclipse. The Reflection sails from Miami, the Summit from San Juan and the other ships from Fort Lauderdale. The cruise line scheduled the artists as part of its partnership with Las Vegas-based Nite Raiders entertainment, Celebrity officials said.
Celebrity Cruises Presents Star-Studded Musical Performances, Revolutionary Gaming Experiences On Caribbean Christmas Cruises
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